Everyone talks about the significance of digital marketing for the survival and growth of a business. And we can’t blame them because they have all the reasons to be up for it. Online marketing is critical for every business in today’s world. Your high-quality product, amazing traditional campaign, and impeccable customer service are of no use if you are not focusing on this aspect and making your business’s presence known in the digital world. There is a lot you can benefit from using digital resources. However, despite all your efforts and energies channeled in the right direction, you might not get the desired results. You have hired the top-notch firm with their best marketing campaign package, yet there is no noticeable progress in your sales and profit. Why is that?
Well, in this blog we have discussed six reasons that can be preventing your digital marketing campaign from garnering the required response. Let’s take a look.
1. Poor personalization techniques
Email marketing is one of the reliable tools for digital marketing campaigns. However, it needs to speak with the audience on a more personal level. Instead of starting your email with “hi everyone” or “valuable customers”, try to include their first names. You can use software or tool to make the job easier and send out automated emails. We recommend using your email address in the sender’s field for a more humane vibe. Your customers won’t feel they are just another email address in your list, or they are a simple part of the crowd. Instead, they will feel valued and touched because of a personalized touch. They feel that they are being approached by a person and not a machine.
You can build a better relationship with your customers by speaking with them upon their visit to retail stores. Emotional connections are also a great option for customer loyalty. Remembering and using your customer’s name helps you in the long run significantly.
1. Ignoring email marketing
Email marketing can never be dead or obsolete. Just because your previous emails could not get the desired response, does not mean that you should give up on this strategy. Instead, re-assess your campaign and its components. Don’t send an email from a manufacturer’s perspective. No one wants to read what you did and how you did. Instead, compose the message with the potential customer’s perspective. How your product will benefit them and how their lives will be affected by this.
Among all marketing strategies, emails have the highest response and the lowest cost investment. So, if you are not doing email marketing as yet, you are doing a huge blunder.
With email marketing, it is important to optimize them for mobile devices as well because more than 50% of people now use mobiles to access their emails. If you have no mobile-optimized emails, chances are that your customers won’t even read them because it would be too much of a hassle for a marketing email.
2. Not including call-to-action
So, you have written quite a kickass piece and done all that was required for capturing the attention of your audience, but what’s next? What do you want them to do? What is your goal? And how do you aim to achieve that goal?
A flawless marketing campaign is of no use if there is no call to action. Or worse, if you have a bad call to action, then you might be damaging your business instead of doing any good to it.
“Amazing offers for new subscribers” is a loose and vague call to action that doesn’t entice customers.
3. Focusing on getting new leads and overlooking existing clientele
One of the biggest mistakes business owners do is to focus more on getting new leads, and acquiring a new customer base. We get that it is important for business growth and everything. But, there is no point in getting new customers if you cannot retain the existing ones. You can’t expect a business to grow while it keeps losing its base point. Instead of focusing on acquiring new customers, we recommend retaining the existing ones and working to earn their loyalty. Satisfied customers will become brand ambassadors in their capacity and will help you in business growth with their genuine feedback once you have the loyalty of existing customers. Moreover, new clientele cannot be acquired if you have dissatisfied customers who have stopped buying from you. Your marketing plan is useless compared to their bad reviews. Once you get a customer, you want to turn them into a customer for life.
So, it is important to retain the existing customers. More so, because it is 6 to 7 times more expensive to acquire a new customer than to retain current ones. Instead of channeling all your marketing funds into getting new customers, allocate a portion of this budget for retaining the existing ones.
4. Doing it all by yourself
One of the worst things you can do with your business is adopt a DIY approach to digital marketing. It can’t possibly be done by yourself because you might be good at one or two things but you can’t be an expert at all of it. We don’t say that you should have a big team for it. But hiring one or two professionals will not weigh that much on your budget and also provide professional expertise for amping up your marketing game.
Another mistake that people make is that they don’t assign proper roles to their team members. Delegating tasks is important to make the most of the resources available to you. This way you can be sure who is responsible for what. Moreover, you can have a clear idea that no task is left unattended.
5. Poor budgeting
Marketing is a significant and critical aspect of your business. You need to have a marketing budget, and you must properly allocate it for all branches of marketing. It must be divided for customer acquisition as well as retention. While allocating a budget for marketing is important, you shouldn’t just spend funds on experimental strategies or campaigns that won’t be successful.
6. Pay-Per-Click (PPC)
Pay-Per-Click (PPC) is an advertising tactic for purchasing website visitors by publicizing objects or amenities in Google’s sponsored links. Companies ranging from foundations to recognized originalities are growing their digital promoting struggles to incorporate PPC due to the efficacy of digital paid advertising. If you don’t hire a PPC Specialist to join your digital marketing team, you’re disregarding the efficiency of Google advertising campaigns.