Digital marketing has become the most reliable and responsive strategy for making your business known to the world, expanding it around, and taking it to whole another level. In today’s setup of commerce, it is a business suicide if you don’t utilize the power of digital media for marketing your business. Internet marketing helps you from putting out the word about your business into the market to getting more leads and closing more sales. However, despite all the efforts and implementation of a great digital marketing campaign, things might not move in the direction in which you want them to. There can be several reasons behind this. In this blog, we have discussed five things that you are doing wrong in a digital marketing campaign.
1. Not converting web traffic to customers
While you are using different metrics to gauge the performance of your digital marketing plan, you notice the number of visitors on your website is increased. However, they are not being reflected in the sales. The sales remain the same as they were, and there is a serious conversion problem. The random traffic is not converting into customers.
This indicates that you have grabbed the attention and interest of your customers, however; something is preventing them from purchasing from you. Statistics show that 80% of web traffic leaves your page if they have trouble navigating and accessing the information they are looking for. To remove this bottleneck, make sure that the website is easy to navigate because a confusing layout will drive away from the traffic.
If you have an e-commerce website, we recommend including search options and filters so that it is easier for your audience to get to the right page instantaneously. No one wants to remain on the same page for hours trying to locate the desired information. If people can’t find what they are looking for, they will move to another enterprise. Simple!
Also, you might want to make sure that your business is equally accessible for mobile users. The majority of traffic now accesses your business using their mobile phones. Don’t expect your traffic to sit on the desktop only to buy from you. They will simply move to another enterprise that allows them to buy from mobile phones. To avoid this situation, make sure to mobile-optimize your website. This will reflect an increased conversion rate.
2. Ignoring abandoned shopping carts
Business owners with e-commerce websites face another scenario where their customers add something to their cart but don’t make it to check out. This indicates there is something seriously wrong which needs to be fixed. What prevents customers from purchasing when they are one or two steps away from closing the deal.
There could be various reasons. Make sure that the checkout process is quick. Also, if you are charging anything extra at the check-out, try to take it out. If a customer has made up his mind about one price and has to pay something else by the end of the purchase process, not only will he be frustrated but, likely, he won’t purchase from your again. At check-out, try to keep the surprise as minimum as you can. With free shipment or any such offer, you can rather develop a stronger bond with your clients.
Forcing people to make an account at the end of the whole process also puts them off and this can result in an abandoned cart. Also, make sure that the checkout process is secure and the customer feels comfortable in submitting his credit card information. If a registered customer abandons a cart, you can remind him through email. But, make sure not to annoy them with email bombardment.
3. Underestimating SEO
Well, this one is just like consuming water and expecting to be all fine. SEO has become an inevitable strategy for the survival and well-being of any business. If you overlook this component, the chances are your business will damage to a point where it cannot bounce back and even remain relevant because your target audience cannot find you in noticeable searches on the internet.
It is also noticeable that paying search engines to promote your website is also not advised. Make sure to include keywords in your website, content, and resources. This will help your business rank higher on search engine results. Search engine optimization is easy and there is a lot of help available online.
4. Refusing guest posts
The idea of guest posts might not look hot at first glance. You are not adding content to your website directly. Instead, you are posting your blogs on another enterprise’s page. But you need to understand its reach and impact to know what its real worth is. With a guest blog, you can take your content and business in front of a whole new group of audience. So, you can benefit from the audience of an already existing brand, to approach a more qualified audience and get more leads. With blogs, you can link your website and personal blog.
Guest posts also help in enhancing domain authority as it stands on the platform of an already developed brand.
5. Ignoring lead validation
Lead validation can filter the number of customers who come through internet marketing from the total pool of customers. You can get leads and customers through customer service inquiries, job applicants, sales representatives, submission forms, solicitations, and so on. Not all your customers come from one channel. To gauge the accurate performance and effectiveness of your marketing campaign, it is important to filter the leads. Once you have a clear idea of the figures, you can identify the problem and consequently make amends to the marketing campaign. Instead of relying on wrong figures to calculate ROI, you must use lead validation to further invest your resources.
Digital marketing can help take your business to new heights with its tools and strategies. Moreover, you can measure the effectiveness of your campaign that allows you to take corrective measures for a marketing campaign.
ESP Inspire is a highly reputable company that offers high-performance digital marketing solutions. We are particularly known as the best small business SEO Company. Other than SEO Company for small businesses we also provide local SEO services. Because of having worked with various industries and niches, ESP Inspire is considered the best SEO agency that has become a trustworthy name for local SEO companies.