We all know how important SEO is for improving your business reach and getting better results. However, SEO is continuously changing. Some trends have become obsolete as they failed to bring desirable results. New trends are being included to gain better results for the business. In this blog, we will discuss eight trends you must follow in 2022 to keep your SEO game in order.
Many businesses try to incorporate SEO strategies as a formula for getting a better ranking on search engines; without understanding their soul and the idea behind them. To get rid of such quick-fix business owners, Google has put out more conditions for quality websites to make it to the top. Let’s take a look at some of the trends that can help you remain at the top.
1. First-Party Data Collection
By discouraging third-party cookies, Google has tried to secure users’ privacy, however, it has made a first-party data collection plan pretty difficult for marketers and business owners. However, this is something that all businesses need to include in their SEO 2022 strategy.
Website owners rely on search engines to bring new traffic that eventually leads them to have more subscribers and potential customers. Businesses offer incentives for performing actions such as requesting quotes, subscribing using an email, or any other strategy that helps them collect information.
This first-party data collection is important for businesses, and all businesses must seriously adopt measures to collect such data because in the future reliance on third-party cookies is coming to an end.
2. Improve Google Page Insight and Core Web Vitals
Page loading speed is a critical factor that plays a role in website ranking. As new devices and gadgets with improved processors are launched every year, they can be really helpful in pulling up websites faster. Page loading is a major determinant in the ranking of a website. Improving your website loading speed will not only lead to a good user experience but also a better website ranking on search engines. You can become part of this 2022 trend by seeking help from SEO plugins for WordPress and other platforms that can identify the areas which need improvement.
3. Expanded User Experience
This is not something that is a trend for 2022. Instead, user experience has to be the guiding principle for websites all the time. In order to stay at the top ranking in a search engine, it is important to realize that a search engine keeps track of the time a user spends on a website. So, if a website is not aesthetically appealing, or it is too complicated to navigate through, or has lots of errors; there are meager chances that people would spend much time on it, or come back to it in the future. So a poor UX significantly affects your chances of higher ranking in the Google SERPs.
In 2022, visit your website from the perspective of a user, and if you come across anything unpleasant or tricky, sort it out right away. If possible, go ahead and revamp your website design to make it more attractive for users.
4. Better Focus on User Intent
It might sound too absurd but hear us out. People use the internet to search for information concerning a query, issue, or problem. It is important to create content with users in mind. Think of how users might want to look for a solution for their issue, and what kind of content would satisfy their needs. A good solution, engaging and interesting content will not only bring in more organic traffic but also make them remain on your website for a longer time. As Google keeps an eye on the time each user spends on your website, it utilizes that data to rank websites. Moreover, Google is including more AI-driven and intuitive results, which means it cannot be fooled around with formula tactics and quick-fix approaches.
5. E-A-T Factor Content
It is so in the past that you could not make changes to a story as it was cost-prohibitive. The efforts and resources required to change an article were far too much that discouraged publishers to revise content. However, this is not the case now. It is easy and simple to revise content and publish more content. So, if you have created some kickass content in the past, it is highly likely that it might lose its significance in the eye of updated SEO and revised Google algorithms. By all means, you must go ahead and include more relevant and updated data, add content with focused keywords, and so on.
Beef up the content that is out there for better results.
6. Tofu Mofu and Bofu Factors
What are TOFU, MOFU, and BOFU?
We can divide the purchase funnel into three stages: Awareness, Consideration, and Decision. These stages are interchangeable with TOFU, MOFU, and BOFU, which stand for:
- TOFU: Top of the funnel (awareness)
- MOFU: Middle of the funnel (consideration)
- BOFU: Bottom of the funnel (decision)
Although the purchase funnel plays an important role for both B2B and B2C businesses, it’s critically important for businesses that rely on lead capture and lead nurturing. This includes many types of B2B companies along with B2C retailers that sell high-end products with long sales cycles such as insurance.
7. Digital Marketing Campaigns
For a lot of digital marketers, it can be far too easy to compartmentalize different aspects of your overall strategy into separate buckets — each with its own branding, goals, messages, and more.
Today’s consumer is everywhere at the same time; Instagram, Facebook, Twitter, Snapchat, TikTok, Pinterest, and so on, whereas they rely on Google for answers to their questions. It is important to have a streamlined digital marketing campaign so that people don’t get confused across different channels.
8. Interactive Experiences
In 2022, you need to focus on interactive experiences to benefit from SEO. With activities such as polls, ask a question, quizzes, guides, videos, and other such engagements, you can attract more traffic and keep them engaged on your page.
Such content not only provides information to its users but is also more engaging. These options boost user experience and also help you stand out from competitors in the field. You cannot include interactive experiences on each page, because it will make the whole website monotonous. So you can put interactive experiences on one page while putting up evergreen content on other pages.
ESP Inspire is an affordable internet marketing company that provides high-end SEO services in the bay area. Known as the best local SEO company, we take huge pride in providing custom as well as standardized SEO solutions to meet your business needs.