The window is the letter of introduction to the shops because it reflects the style of the place. It is considered the number one seller, but your message has to be understood by the customer in a short time. Moreover, the Commercial LED light is key-factor to communicate since it generates sensations, perceptions and visually communicates the commercial proposal. That is why commercial LED lighting has an essential role in stores to create experiences that encourage them to buy.
Three Commercial LED lighting functions in commercial premises
Attract the customer
It is a frequent mistake to see showcases illuminated in a profound and even way, where all the products have the same level of light. To make a customer stop in front of a window to see the products you want to sell, the lighting must be pleasant to the visual. Also, on this basis, we can highlight some products to get people’s attention.
Facilitate the look towards the product
The next action of the potential client will be to look inside the premises that aroused his curiosity. Ideally, you can see through the storefront, without the need to enter the trade.
At the insistence of the buyers, most people do not like to enter if they are not determined to buy. To make the potential buyer between you can create trails with Commercial LED lights, highlighting some pieces with light effects to guide you. For that, again, we will need general lighting, but with some parts illuminated with higher intensity to attract your gaze.
It should also take into account that heat discolors: unlike incandescent halogen lamps, which generate a very high temperature, LED luminaires do not generate heat.
Help to finalize the sale
You have to create a comfortable atmosphere, with successful lighting with LED lights in the testers and counters.
The tone of the light (if it is cold, neutral or warm) is determined based on the visual concept of the room. For example, for dining rooms, the idea is to use LED lamps with warm tones, as they create a comfortable environment for diners.
Meanwhile, in a fast-food restaurant, the cold white tone LED panels are perfect for generating a “state of alert” in tune with the attention and consumption of this type of premises.
For pharmacies and perfumeries, the ideal is to resort to cold white tones of high luminosity to highlight the aseptic local characteristic of the item.
Verdict
The window determines 70% of the visits inside the premises. Commercial LED Lights is essential because it helps to highlight the products, but if the lighting is not correct, it can often distort the textures and colors, that is, what we want to show and in this way the message you want to give and this will affect the sales.
